MBA in Marketing 

Attend full-time or part-time, in a hybrid format.

The College of Business offers an MBA in Marketing degree offered in a hybrid format.

This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 3-4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.

Applicants with a previous bachelors in business management or business administration qualify for the 36 credit program.

MBA in Marketing at-a-glance

• • 36-48 credits
  • Attend full- or part-time
  • Attend in a hybrid format
  • Classes offered in Fall and Spring semesters as well as 3-week Winter term and two 6-week summer sessions
  • Time to completion for full time students is typically 12-18 months
  • Applicants with an undergraduate degree in business management may qualify for a 36-credit track program
  • No work experience is required
  • GMAT optional

36 to 48 credit program

The 36 credit MBA in Marketing track requires 12 three-credit courses. Within the 12 courses, students take 8 required core courses and 3 marketing elective courses and an additional MKT or MBA elective for a total of four 500-level electives. *Students will not have to take the following core courses: MBA 502, 504, 505, 589, or 592.*

The 48-credit MBA in Marketing track curriculum requires 16 three-credit courses. Within the 16 three credit courses, students take 13 required core courses, 2 Marketing electives and an additional MKT or MBA elective for a total of three 500-level electives.

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Application Deadlines

• SUMMER 2024 (Domestic): March 15
• FALL 2024 (International): April 15
• FALL 2024 (Domestic): July 1

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